Is something coming? A strong maybe.
Will you like it? We hope so. It won't rock your world, but small business owners will probably like it in a “the administrative part of my life is simpler and less legally perilous” kind of way.
The problem
You can't fix what you can't measure.
But measuring your website today means cookie banners, consent pop-ups, and lawyers who bill by the hour. Small business owners shouldn't have to pick between flying blind and painting a target on their back.
The idea
NOTA gives you aggregate site health — is it up, is it fast, is it broken — without tracking individual visitors.
No cookies. No persistent IDs. No “accept all” nonsense.
How it's different
- Stupid easy to set up.
- No legal review before you install it.
- Built for a world where regulators keep moving the goalposts — we'll move with them.
Who it's for
Small business owners and site operators who want to know their site works without becoming a defendant.
If you've ever thought “I just want to run my business, not run a compliance program” — hi.
Did my visit get recorded?
You betcha. We know you were here.
Do you know who I am?
Nope. And honestly, we don't care very much.
Am I being tracked?
Not at all.
I want my voice and personality heard! Am I a snowflake?
Almost certainly. We wouldn't know. We measure the blizzard, not the flakes.
Are you collecting my personal info?
Not even a little.
What if I want to opt out?
You can't.
Check back soon if you care about this.